Disponível em português Este texto ainda não tem versão em inglês. Você está lendo a versão em português.
The change that stuck didn't start on the plate
Why a diet as a temporary effort never worked for me — and how changing the question changed everything.
In December 2019 I made a decision about my health. I'd already had the warnings — from doctors and from myself — and the time had come to take care of my body seriously.
The first thing I understood is that a diet, in the sense of a temporary effort, wouldn't work for me. I'd seen that movie: you tighten up for a few months, hit a goal, celebrate and, slowly, it all comes back. The problem with treating health as a project with an end date is that, when the project ends, the old habit is waiting right outside.
So I changed the question. Instead of "what do I cut to reach such-and-such result," I started asking "what way of living can I sustain for the rest of my life." It's a less exciting question and a far more useful one. It takes the focus off short-term sacrifice and puts it on identity: not "I'm on a diet," but "I'm someone who takes care of this."
I studied a fair amount to decide based on serious information, not on a fad — but what sustained the change wasn't the information. It was self-awareness: stopping acting on autopilot and starting to notice what I was doing, and why.
The visible results came, and today I see they were the least important. The photo changes, but that's the outside. The change that counted was the inside one — and it spread to other areas of life, because the muscle you train there (deciding once and sustaining it every day) works for everything.
If this resonates with you, the invitation isn't a diet. It's to start with your head and choose something you can keep when no one is watching.

Textos relacionados
- Consciência3 min de leitura
Why I choose to spend my life in the corporate world
There's no calm corporate moment. So why choose this life? My concrete answer, after more than twenty years.
- Consciência2 min de leitura
Potential isn't installed; you create the conditions
Talent is rarely what a team lacks — conditions are. The leader as a gardener, not a motor.
- Consciência2 min de leitura
What changes when the CEO becomes a student again
I did the executive leadership programme at Oxford. What stayed with me wasn't the content — it was being a student again.