Entrepreneur since 14. I build by day, question by night.
Notes on perception, decision, and the craft of building businesses and a lasting legacy.
Latest writing
View all writing- Consciência4 min read
The deal is over
The old plan was to study once, get a job, and wait for years of stability. Now it works for fewer and fewer people. A reflection about creating value in a world that has already changed.
- Consciência7 min read
The confidence that comes before competence
Dunning–Kruger in projects: confidence comes before competence. My job is to make the team feel the bottom of the curve in the room, not in front of the client. Also to doubt and to act without freezing.
- Consciência2 min read
Good at deciding, bad at being there
The same strength that built me is the one that gets in the way most when I get home. I'm good at deciding and bad at just being with my kids, and when I rationalize the conversation I end up pushing away the very people I wanted to get closer to.