Blog
Writing on decision, perception and the work of building what lasts.
- Tecnologia3 min read
Why fiber is the road, and 5G rides on top of it
Every new access technology 'will replace fiber.' Why, in practice, 5G and FTTH complement each other — they don't compete.
- Tecnologia3 min read
After fiber, no one wins selling megabits alone
When everyone offers the same fiber at the same price, speed becomes a commodity. What comes next sells on trust, not megabits.
- Gestão e Produtividade2 min read
Making it happen is method, not motivation
A year-end resolution that evaporates by February isn't a lack of willpower — it's an excess of confidence in willpower.
- Consciência3 min read
Why I choose to spend my life in the corporate world
There's no calm corporate moment. So why choose this life? My concrete answer, after more than twenty years.
- Gestão e Produtividade3 min read
Zero-based budgeting: what I learned by doing, not studying
ZBB isn't a spreadsheet exercise; it's an exercise in habit and power. What I learned implementing it across the group.
- Consciência2 min read
Potential isn't installed; you create the conditions
Talent is rarely what a team lacks — conditions are. The leader as a gardener, not a motor.