Blog
Writing on decision, perception and the work of building what lasts.
- Consciência2 min read
What changes when the CEO becomes a student again
I did the executive leadership programme at Oxford. What stayed with me wasn't the content — it was being a student again.
- Consciência2 min read
Deciding without certainty is part of the job
Whoever decides rarely has certainty. On acting with incomplete information and correcting fast, instead of waiting for certainty.
- Família3 min read
The art that shares my home
I live with Shana's canvases every day. What I learned about abstract art — and about my own mind — by living with it.
- Gestão e Produtividade2 min read
Your job doesn't make you valuable — your role does
Doing the job well is the deal, not merit. The difference between job and role — and why the role makes you irreplaceable.
- Consciência3 min read
Més que un club: what I understood when I visited Barça
I visited Barça and understood that 'more than a club' isn't marketing. On an identity that isn't for sale.
- Consciência3 min read
Gaudí worked on something he knew he wouldn't see finished
I visited the Sagrada Família. On building right to last longer than you — and planting the tree whose shade you won't see.